Holding news

23 March 2009
“Kubansky Elite Rice” – a participant of X5 Retail Group action

One of the most popular rice varieties produced under the TM “Агроальянс” – “Kubansky Elite Rice” 900 gr. will participate in spring advertising campaign in retail chain “Pyatyerochka North-West”. Advertising campaign will take place from 24 March to 6 April in 270 shops of retail chain.

On the shop shelves “Kubansky Elite Rice” will be distinguished with price-lists bearing pictures of this product as well as advertised on posters in cash-desk area. There are plans for additional advertising of rice TM “Агроальянс” in the newspapers “Panorama TV”, “Metro TV”, “ExtraBalt” and also in the underground carriages.

“Kubansky Elite Rice” is ideal for cooking traditional porridges, various puddings, deserts and baked puddings. It belongs to short grain rice varieties and contains 6.7% high quality vegetable protein, the significance of which increases in time of Great Lent.